Exploring the World of Perfume with Guerlain's Perfumer, Theiry Wasser

I have always been captivated by scents. It's what drove me to study aromatherapy and transition from a 20-year career in visual effects for films. The allure of natural and nature-inspired fragrances intrigued me, and I wanted to understand the deep connection between scents, emotions, and well-being. Aromatherapy and perfumery, in my opinion, are inseparable companions. The art of blending ingredients to create pleasing aromas is essential for effective aromatherapy products. Today, I want to share with you my recent encounter at Harrods with Theiry Wasser, the esteemed in-house perfumer for Guerlain, and delve into his passion for scent creation, sustainability efforts, and the artistry of perfume-making.

The Enchanting World of Guerlain: 

Throughout my life, I have always been drawn to floral and citrus scents, and one brand that consistently captivates me is Guerlain. The brand's exquisite perfumes, housed in beautiful glass bottles, have never failed to impress me. Little did I know that my appreciation for Guerlain would deepen after attending an event at Harrods, where I had the privilege of hearing Theiry Wasser, the guardian of Shalimar and the mastermind behind Guerlain's iconic fragrances.

An Encounter with a Perfume Legend: 

Meeting Dariush Alavi, the perfume critic of Persolaise, was already an exciting prospect. However, sitting down with Theiry Wasser himself was akin to conversing with the pope of perfumers! To be honest, I wasn't sure what to expect. Having encountered various celebrities during my previous film career, I had learned to manage my expectations. But Wasser surprised me in the best way possible.

A Passionate Guardian of Scent: 

Theiry Wasser exuded charm, wit, and an unexpectedly dry sense of humour. But what impressed me the most was his genuine love for scent creation, which shone through every word he spoke. He shared his fascination with the journey of fragrances, emphasizing the power of contrasts and the intricate pairing of ingredients. Whether it's the faithful friend Jasmine or the attention-demanding Rose, each fragrance carries a captivating story in Wasser's world.

Beyond Fragrance, Sustainability and Organic Farming: 

Theiry Wasser's dedication transcends the realm of fragrance. Guerlian embraces sustainability and organic farming as a state of mind. His passion for supporting farmers worldwide resonated deeply with me. He collaborates closely with these farmers to ensure the availability of exceptional ingredients for his creations. Wasser believes that transitioning to organic practices is crucial for long-term sustainability and preserving our precious resources. His vision extends beyond mere marketing; it's a genuine belief that drives his work.

The Art of Perfume, An Emotional Journey: 

Like a master storyteller, Wasser views each fragrance as a unique tale, encouraging personal interpretation and experience. He dismisses the need for overthinking or relying on others' interpretations. In his view, the essence of a fragrance cannot be captured by ingredients alone; it's the emotion and experience it evokes that truly matter.

Unveiling the Perfumer's Genius

Throughout the event, Wasser's passion and expertise were evident. He eloquently addressed questions about reformulations, regulations, farming practices, and specific perfumes. His deep love for his craft was palpable and infectious. After the event, I had the pleasure of talking with several members of the Guerlain team, who spoke of him with immense respect and shared their own enthusiastic experiences. Witnessing their genuine admiration for Theiry Wasser was an absolute delight.

A Shared Love for Nature

What resonated with me the most during Wasser's talk was the shared love for plants and their significance in our lives. Whether we appreciate them in food, therapeutics, or artistry, plants have the power to bring joy and inspiration. Perfume creation, in particular, is an indulgent art that can enrich our lives, especially when we need it the most.

In Conclusion

Attending the event and hearing Theiry Wasser speak was an enriching experience. Though I don't know him personally, I have developed a deep appreciation for his work and artistry. My love for scents has led me to unexpected areas and events, and I cherish each one of them. The world of perfume is a captivating realm that intertwines nature, emotions, and creativity. Let us embrace its wonders and indulge in the aromatic symphonies that enrich our lives.