Redefining Luxury
Fresh Clarity
Bespoke Scent Commission for the Independent Hotel Show London 2026
I’ve been commissioned for the second year to create a bespoke scent for the Independent Hotel Show. In 2025, the theme ‘Redefining Luxury’ centres on experiences that are authentic, personal, and sustainable. My scent design for Studio Atara’s Restorative Sales Lounge reflects this vision, bringing a calm refuge into the heart of a busy trade show. The space is designed to sharpen focus, ease fatigue, and encourage meaningful conversations. The event takes place at London’s Olympia Exhibition Centre on 6–7 October 2025.
An energising yet comforting scent designed to sharpen focus, ease fatigue, and create a welcoming atmosphere for meaningful connection.”
“Fresh Clarity ”
The Sales Lounge Scent
The fragrance opens with a touch of cardamom spiciness, moves into black pepper and peppermint for clarity and focus, and settles into soft woody, musky notes. Its energy is both invigorating and comforting, welcoming visitors into the lounge while easing them into a space for relaxation and meaningful conversation
Aroma: A harmonious blend of warm, spicy, and invigorating notes complemented by refreshing undertones.
Emotional Benefits: Evokes calm openness and joy while instilling clarity and excitement.
Environmental Benefits: Antiseptic and anti-inflammatory properties provide a clean and soothing environment.
Timna Rose of Studio Atara
“Yasmine’s expertise, creativity, and warm personality made the process not only seamless but genuinely enjoyable. She took the time to understand our vision on a deep level, from the subtleties of how we wanted visitors to feel in the space to how we envisioned them engaging with it. Her talent for translating these nuances into a functional, bespoke scent was nothing short of inspiring.”
My approach to scent
For me, scent is never just fragrance. I create functional aromatherapeutic scents, blends that are designed with intention as well as beauty. Each is crafted to respond to the client’s needs and the atmosphere of the space. Drawing on my training in aromatherapy, I bring together the elegance of perfumery with the wellness benefits of natural extracts. This formulation can refresh the air, aid focus and foster a subtle sense of balance.
Scenting a Space
Timna Rose’s design approach, rooted in biophilic principles, WELL Standard strategies, and sustainable materials, resonates strongly with my philosophy. We both place people at the centre, valuing experiences that are sensory, thoughtful and restorative. The bespoke scent I designed becomes part of this shared vision. It works quietly in the background, enhancing wellbeing, focus and connection.
